WHICH IS BETTER BETWEEN EMAIL MARKETING VS CONTENT MARKETING?
That's a great question and it comes with a simple answer. The answer depends on whether you are the seller or buyer in a business transaction. Let's look at some of the differences and similarities between the two strategies that are so often used as marketing tools. Click Here and get more.
Content marketing revolves around providing useful information to your customers. That is the whole point, right? On the other hand, email marketing aims to reach out to your existing customer base and add to their awareness about your products and services. Therefore, the main focus here is to create interest on your side of the fence - that is, your existing klien. So what makes things different when it comes to email marketing?
In order to understand the difference between content marketing and email marketing yang, you first have to understand what the difference is. In content marketing, you use words and phrases that are known by your existing klien (or potential clients); in email marketing, you use words and phrases that are not necessarily familiar to your existing customers but that you want to make sure to get picked up by someone who is. Because you are aiming at maximizing your potential client's awareness of your brand, you would want them to open your emails.
But that is not all that makes email marketing vs content marketing different. The real difference lies in the way you approach this strategy. In email marketing, you do not give away your entire offering in the first email, but rather present a teaser. This teaser would generally describe the benefits of your product or service, the features that will help your customers gain satisfaction from using your product and the manner in which you can serve them better, both in person and online. http://www.emailfinderverifier.blogspot.com/
TEASER EMAIL
A teaser email would also serve to give your potential clients a taste of what they can expect from you and your company. In email marketing, you would want to make sure that your content is short and sweet, as this will allow for it to get opened more easily. If you go long on your content, you might scare people off and this is definitely not your goal. The beauty of email marketing is that you can introduce new products or services in small doses - in the form of a newsletter, for example - until such time that it becomes natural to read your content. Your newsletter could be informative as well as it could include some reviews of your products, services and your organization.
However, unlike content marketing vs email marketing where you send out a whole load of emails, you would not want to spam your clients in an email marketing campaign. Spamming is illegal in most countries, and you would not want to damage your reputation with your email campaigns. Therefore, you need to have permission, either opt-in or a required email address and password before you send out one single email marketing campaign. Again, if you choose to use opt-in email addresses, then your clients should also provide their names and valid email addresses so that you are not accused of spamming.
COMMON MISUNDERSTANDING
Common Misunderstanding about email marketing vs content marketing is that the latter is a spamming method. Nothing could be further from the truth. If done correctly, email marketing can bring in a lot of business because it does work. It can also help your business to grow if you employ techniques such as giving freebies, making your customers feel like VIPs and offering discounts to gain their trust. Finally, remember that email marketing has limitations. While it can help to expand your customer base,it cannot completely take the place of other forms of advertising. As with any other form of marketing, you need to effectively advertise yourself through otherchannels as well. So, when deciding between email marketing vs content marketing, be sure to consider everything that it offers.
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